How do we measure the impact of culture change, communication and storytelling strategies? Join Alan Jenkins on a journey to examine leading methodologies for evaluating cultural and communication campaigns through concrete examples and case studies.
Mallika Dutt shows us how to bring broad concepts of culture change and narrative strategy into our organizations. She shares campaigns and music videos on gender justice and practical lessons learned from her time leading Breakthrough.
We are all storytellers. Story is how humans make meaning of the world. Kirk Cheyfitz illustrates what a story is, why stories work, and shows us how to construct and tell stories that engage people and change culture.